Two minutes with the sound on. Then three questions I would like you to answer in your own head, not to me.
When you drive out to a house and fix what is wrong, what is that customer worth to you?
Do not answer me. Answer it in your head. And notice that you did not land on one number, because a service call and a furnace replacement are not the same job. Hold whichever number came to mind.
When someone in London needs what you do, where are you?
I searched furnace repair London Ontario on a phone in London this morning. Google gave back three companies in the map at the top, and nineteen more underneath. This is what came back:
You are not in the three at the top and you are not in the nineteen underneath. Not because of your work. You are 5.0 stars and the people who have used you say so. It is because there is nothing for Google to send anyone to.
Look at your own listing on your phone. It has Call, Directions, Share and Save. There is no Website button, because you do not have a website to point it at. That button is the one people press.
Now put your name in that list instead of theirs.
How many more people see you in a month? Of those, how many pick up the phone?
Take the number you were holding from the first question, and multiply.
I am not going to do that sum for you or print it on this page, because it is your number and you already know it.
The part worth picturing is not the website. It is a Tuesday in February when the phone goes and it is somebody you have never met, who found you on their phone at nine at night, and who is not ringing three other companies as well because yours was the one that came up.
That is the difference between work you go and find, and work that arrives. You already do the job well. Eleven people have said so publicly and not one of them had a bad word. This is only about being findable by the next eleven.
Nothing here charges your card. Tapping tells me you are in, and I ring you to set it up.